News — collodion

In advance of getting my little online store up and running, it seems I spent more time fussing over names than anything else.  The look of the store, the products to carry, whether to charge in Canadian or US dollars, and a myriad of other considerations can all be amended with little long term implications. The name and brand, however, is quite another matter. In my last entry I gave a brief explanation of how we arrived at the “Antique Pictureology” name. Due to the background of how the name simply fell into my lap, it just felt right.   ...

It was in October, 2000 that I received a thank you letter from a young fan following a fund raising presentation in my Nova Scotia, Canada, hometown. My presentation partner, the highly respected and acclaimed landscape photographer, Daryl Benson, and I were able to raise sufficient funds that night to install new playground equipment at the elementary school. It was a letter from then six-year old Breanna that created the name for this store. She wrote: “Thank you very much for raising the money for the school. I love all the pictures you took. You are a great pictureologist!” That...